Social Media and Digital Marketing Statistics

To say that social media is a part of modern life is like saying cheese comes from milk. We all know it, we have known it for a long, long time, and to hear it again is no more informative than being educated on your name at the age of 21

No matter how constant and consistent, the world of social media networking is also dynamic and vibrant. It is ever changing and waits for no one. Online marketing on social media is used to reach a large number of potential clients at a low cost. Therefore, it is important to know the statistics and numbers behind this very useful tool.

Social Media Users

More than 42% of the global population of internet users are also social media users, which is around 3.196 billion people. Considering only Facebook, it is clear at what a quick pace this number must be growing. The company is reaching 2.2 billion monthly active users. Other social networking apps and sites are also at their all-time high in terms of users right now. In the United States, 7 out of 10 people are the owners of at least one social media account.

Social Media Users Stats

Advretisment via Social Media

Marketing, be it of services or goods, is a tricky business both offline and online. But the internet audience is always much more diverse and far-ranging, not the mention cheap, making it much more worthwhile to invest in social media advertisements. It is noticed that adults aged between 18 and 34 years of age are more likely to follow a brand via social networking channels. Over 88% of all the companies and brands and now marketing through social media. Over half the people who use social media interact with brands more than once a month.

71% of consumers who have a pleasant social media service experience with a brand are more likely to recommend it to others, and people receiving good customer service on social media are likely to spend 21% more money on a company’s products. Social media creates a sense of intimacy and friendship, which consumers appreciate. 85% of small and medium businesses state with emphasis the need to provide good customer service on the platform.

Mobile Social Media Users

Mobile phones are in every hand now, so retailers and service providers must make sure they do not ignore this route. There are over 2.56 billion global mobile social media users, equivalent to 34% of the population, with 1 million users added every day. 91% of social media users access their accounts through their mobile devices. Mobile ads are relatively cheaper and easier to produce.

Social Media Mobile Users Stats Source Statista
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